SMART Business Checkup
How Well Is Your Digital Presence Working for Your Business?
Walk through 25 practical checkpoints designed to help you identify what’s working, what could be stronger, and where your business may benefit from more focused attention.
Search Visibility
Can Customers Find You?
Your business has to be discoverable before your digital presence can start generating opportunities.
Does your business appear when you search its exact name?
Can customers find you when searching for the products or services you offer?
Is your Google Business Profile claimed, complete, and current?
Is your business information consistent across your website, Google, and social profiles?
Does your website clearly use relevant language and content that describes what you offer?
Marketing Strategy
Is Your Marketing Working With a Purpose?
Strong marketing is less about being everywhere and more about choosing the right channels and using them intentionally.
Are you actively using at least one marketing channel that reaches your ideal customers?
Do you create or share useful content with some consistency?
Do your marketing efforts usually guide customers toward a clear next step?
Do you have a way to capture or stay connected with interested customers?
Do you use analytics, customer behavior, or campaign results to help guide marketing decisions?
Appearance & Branding
Does Your Business Look Established?
A recognizable, cohesive brand helps customers understand who you are and feel more confident choosing your business.
Do you have a professional, recognizable logo?
Do you consistently use defined brand colors and fonts?
Do your website, social media, advertising, and other materials look like the same business?
Do you have quality imagery or photography that accurately represents your business?
Does your overall visual presence feel current, professional, and reflective of the business you want customers to see?
Reputation & Online Presence
Are You Giving Customers Reasons to Trust You?
Customers look for proof, transparency, and reassurance before they decide who deserves their business.
Does your business have recent customer reviews?
Do you respond to reviews and customer feedback?
Are reviews or testimonials visible somewhere on your website?
Can customers easily see who you are, what you do, and how to contact you?
Do you show real examples of your work, products, services, or customer experience?
Traffic & Customer Experience
Does Your Digital Presence Make It Easy to Take Action?
Traffic only becomes valuable when customers can understand your business, use your website comfortably, and move forward.
Can someone understand what your business does within a few seconds of visiting your website?
Is your website easy to navigate and use on both desktop and mobile?
Do your pages load without noticeable or frustrating delays during normal use?
Are your important buttons, forms, links, and contact methods currently working?
Is there a clear next step for someone who is ready to contact, book, buy, visit, or learn more?
Your SMART Business Checkup
Your Result
Your Digital Presence Has Room to Grow.
Your Strengths
Foundations Already Working in Your Favor.
Opportunities to Build On
Areas Where Focus Could Make the Biggest Difference.
Recommended Support
Services That Align With Your Results.
These recommendations are based on the specific checkpoints you marked “Not Yet.”All Five SMART Areas Are Strong
Your Next Step Is Refinement, Not Repair.
You’ve checked every foundational area in the SMART Business Checkup. Search visibility, marketing strategy, branding, reputation, and customer experience are all working from a strong starting point.
From here, the opportunity is less about filling gaps and more about understanding what is performing best, identifying new opportunities for growth, and continuing to improve strategically.
What Comes Next?
Your Score Gives You a Place to Start.
If you'd like help deciding which opportunities deserve attention first, Sunshine Mountain Media can take a closer look at your results and help turn them into an actionable plan.